How does analytics tracking work?
Click the Analytics icon on any project to open its dashboard. All times are in UTC.
The short version
- Unique visitors: How many people visited
- Total pageviews: How many pages they loaded between them
- Bounce rate: The share who looked at one page and left
- Sources: Where they came from
- Locations: Which countries and cities
We don't use cookies or anything that follows people across sites. The trade-off is that someone visiting on two devices, or on two different days, counts as two visitors.
Every metric explained
In alphabetical order.
Bounce rate
The percentage of visitors who viewed one page and left.
Browser
The browsers your visitors used. Click a browser to see version numbers.
Current visitors
People who loaded a page in the last 5 minutes. Filters don't affect this number. Click it to see which pages they're on.
Direct / None
Visitors who typed your address, clicked a link in an email, or arrived without the browser saying where from.
Entry pages
The first page people viewed.
Exit pages
The last page people viewed.
Exit rate
How often people leave from a specific page: exits divided by total pageviews for that page.
Locations
The countries, regions and cities your visitors are in.
(Not set)
Visits where we couldn't identify something, like the browser. It's usually a tiny share of traffic.
Operating system
The operating systems your visitors used. Click one to see version numbers.
Referrer drilldown
Click any source to see the individual pages linking to you and the traffic they sent over time.
Screen size
Whether visitors were on desktop, mobile or tablet.
Source
The sites sending you traffic. A source is counted when someone clicks through to your project from another site.
Time on page
The average time people spend on a page, from arriving to moving to the next page. Visitors who bounce aren't included, because there's no way to time them. So our figure runs slightly higher than tools that count bounces as a few seconds.
Total pageviews
The total number of times your pages were loaded.
Total visits (sessions)
A visit starts when someone arrives and ends after 30 minutes with no activity.
Unique visitors
The number of people who visited. Because we don't use cookies, someone visiting on several devices or days counts more than once.
UTM parameters
Tags you add to your links so traffic doesn't land in "Direct / None". We support utm_source, utm_medium, utm_campaign, utm_content and utm_term.
Views per visit
The average number of pageviews per visit, including repeat views of the same page.
Visit duration
The average time visitors spend on your project. One-page visits count as 0 seconds and are included in the average.
Updated on: 10/11/2026
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