How does analytics tracking work?
Below are the events we track and their definitions:
The percentage of visitors with a single page view. A visitor "bounces" away and leaves your site after only viewing a single page.
If you have issues with high bounce rates on your site, you can try to set up some custom events. All custom events are considered interactive so any clicks on those events will count towards the bounce rate.
Shows the browsers used by your visitors. We only show the brand of the browser and when you click on the brand you can see the version number too. Metrics are shown as a percentage of all visitors and the total number of unique visitors.
The number of people currently on your site. This metric does not depend on the filters applied to the dashboard. It includes all visitors who have loaded a page in the last 5 minutes. You can click on the number to see what pages they are viewing.
Includes visitors who typed your URL into their browser or clicked a link in an email. It also includes other visitors who were missing a referrer header.
Shows the first page people view on your site.
Shows the last page people view on your site.
Shows how often people exit from a specific page. It's calculated as the number of exits divided by the number of total pageviews for that specific page.
Shows the list of countries, regions and cities your visitors are based in.
When it is not possible to identify a specific metric such as a browser name, we will group those visits under the (not set) entry in our reports. Chances are you won't see this entry in your reports as it stands for a very tiny percentage of all traffic.
Shows the operating systems used by your visitors. We show the brand of the operating system and when you click on the brand you can see the version numbers too. Metrics are shown as the total number of unique visitors and as a percentage of all visitors.
You can click on any source to drill-down and view the individual pages linking to your site and the traffic they've sent over time.
Shows the devices used by your visitors. Devices are categorized into desktop, mobile or tablet. This is derived from the User-Agent HTTP header. The full User-Agent is discarded. Metrics are shown as the total number of unique visitors and as a percentage of all visitors.
See all referral sources that are sending you traffic. A source is reported when a person clicks through to your site from another site.
The average time people spend on a particular page on your site. This is calculated as the difference between the point when a person lands on a particular page and when they move on to the next page.
You may notice differences in the time on page on Tiiny Host and in Google's Universal Analytics. This is because we have a different definition. In Google Analytics (UA), bounced visitors are included in the time on page calculation but are set to 10 seconds. On Tiiny Host, we exclude bounced visitors from the time on page calculation. Neither of these approaches is 100% accurate. Tiiny Host would show higher than the actual time on page, and Google Analytics would show lower than the actual time on page. In both cases, it's not possible to measure the time on page of people that bounce from your site.
The total number of times your pages were loaded by your visitors.
To minimize the amount of traffic that falls within the "Direct / None" category, you can add special query parameters (UTMs) to your links. UTMs help you better understand where your traffic is coming from. Analytics supports utm_source, utm_medium, utm_campaign, utm_content and utm_term.
The number of people who visited your site. We are privacy-friendly so we don't use cookies and other persistent identifiers. If a person visits from multiple devices or on multiple days, they are counted as separate visitors. You can learn more about how we count unique visitors.
Views per visit (also known as Pages per session) shows the average number of pageviews per visit. Repeated views of a single page are included too.
The amount of time visitors spend on your site. It only shows people who visit more than one page. For those who visit one page only we default to 0 seconds. Average visit duration is the sum of all session lengths divided by the number of sessions, which includes the 0 second visits (bounces).
If you have issues with high bounce rates on your site, you can try to set up some custom events. All custom events are considered interactive so any clicks on those events will count towards the bounce rate and visit duration too.
A session (also known as a visit) is a set of actions that a user takes on your site. A visit is started when a visitor first lands on your page and ends when no action is taken on your site for 30 minutes.
Bounce Rate
The percentage of visitors with a single page view. A visitor "bounces" away and leaves your site after only viewing a single page.
If you have issues with high bounce rates on your site, you can try to set up some custom events. All custom events are considered interactive so any clicks on those events will count towards the bounce rate.
Browser
Shows the browsers used by your visitors. We only show the brand of the browser and when you click on the brand you can see the version number too. Metrics are shown as a percentage of all visitors and the total number of unique visitors.
Current Visitors
The number of people currently on your site. This metric does not depend on the filters applied to the dashboard. It includes all visitors who have loaded a page in the last 5 minutes. You can click on the number to see what pages they are viewing.
Direct / None
Includes visitors who typed your URL into their browser or clicked a link in an email. It also includes other visitors who were missing a referrer header.
Entry Pages
Shows the first page people view on your site.
Exit Pages
Shows the last page people view on your site.
Exit Rate
Shows how often people exit from a specific page. It's calculated as the number of exits divided by the number of total pageviews for that specific page.
Locations
Shows the list of countries, regions and cities your visitors are based in.
(Not set)
When it is not possible to identify a specific metric such as a browser name, we will group those visits under the (not set) entry in our reports. Chances are you won't see this entry in your reports as it stands for a very tiny percentage of all traffic.
Operating System
Shows the operating systems used by your visitors. We show the brand of the operating system and when you click on the brand you can see the version numbers too. Metrics are shown as the total number of unique visitors and as a percentage of all visitors.
Referrer Drilldown
You can click on any source to drill-down and view the individual pages linking to your site and the traffic they've sent over time.
Screen Size
Shows the devices used by your visitors. Devices are categorized into desktop, mobile or tablet. This is derived from the User-Agent HTTP header. The full User-Agent is discarded. Metrics are shown as the total number of unique visitors and as a percentage of all visitors.
Source
See all referral sources that are sending you traffic. A source is reported when a person clicks through to your site from another site.
Time on Page
The average time people spend on a particular page on your site. This is calculated as the difference between the point when a person lands on a particular page and when they move on to the next page.
You may notice differences in the time on page on Tiiny Host and in Google's Universal Analytics. This is because we have a different definition. In Google Analytics (UA), bounced visitors are included in the time on page calculation but are set to 10 seconds. On Tiiny Host, we exclude bounced visitors from the time on page calculation. Neither of these approaches is 100% accurate. Tiiny Host would show higher than the actual time on page, and Google Analytics would show lower than the actual time on page. In both cases, it's not possible to measure the time on page of people that bounce from your site.
Total Pageviews
The total number of times your pages were loaded by your visitors.
UTM parameters
To minimize the amount of traffic that falls within the "Direct / None" category, you can add special query parameters (UTMs) to your links. UTMs help you better understand where your traffic is coming from. Analytics supports utm_source, utm_medium, utm_campaign, utm_content and utm_term.
Unique Visitors
The number of people who visited your site. We are privacy-friendly so we don't use cookies and other persistent identifiers. If a person visits from multiple devices or on multiple days, they are counted as separate visitors. You can learn more about how we count unique visitors.
Views Per Visit (or Pages / Session)
Views per visit (also known as Pages per session) shows the average number of pageviews per visit. Repeated views of a single page are included too.
Visit Duration
The amount of time visitors spend on your site. It only shows people who visit more than one page. For those who visit one page only we default to 0 seconds. Average visit duration is the sum of all session lengths divided by the number of sessions, which includes the 0 second visits (bounces).
If you have issues with high bounce rates on your site, you can try to set up some custom events. All custom events are considered interactive so any clicks on those events will count towards the bounce rate and visit duration too.
Total Visits (or Sessions)
A session (also known as a visit) is a set of actions that a user takes on your site. A visit is started when a visitor first lands on your page and ends when no action is taken on your site for 30 minutes.
Updated on: 11/11/2024
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